Building organizational success from the inside out

As someone who has led full-service communications and marketing organization charged with protecting and elevating the reputation of an organization for nearly two decades, I’ve learned that the focus of much of that work is, by necessity, external in nature.

Media relations. Crisis communication. Advertising and branding. Executive communication. Stakeholder-specific communication. Social media management. The list is long and the demands on the team from external audiences and stakeholders can be daunting.

We all fall victim to the tyranny of the urgent, often at the expense of the important. The result can be a Sisyphus-like pursuit of self-imposed deadlines and self-manufactured mini-crises that serves more to exhaust than it does to engage or enlighten.

The tug between the urgent and the important only becomes more pronounced as we tether ourselves closer to one another via technology. It’s simply too easy to spend the day responding to texts, e-mails, social media posts and the like, beating smoldering campfires to death while the forest is ablaze in the distance.

Link to full post on Medium:

https://mdl33.medium.com/building-success-from-the-inside-out-ec7d8a2b8efe